Social Media Marketing: Photographers New Best Friend

In these days of social media, photographers have a whole new way to showcase their talents. Now, you can use Facebook, Wordpress and professional profile sites like LinkedIn and Pinterest to share your photos with the public in ways that weren’t possible before. It provides a unique opportunity in order to reach out to various segments of the community in easily managed platforms. 

Rather than having to submit to get your photos published, take out costly ads in magazines or newspapers, social media is often free and just waiting for content.

Facebook allows you to connect with people and load up your sites with images that can catch someone’s eye as they scroll through their news feeds. Blogs such as Blogger and Wordpress provide the opportunity to share photos and share larger blocks of textual information that can often be overlooked on Facebook. A profile such as LinkedIn can give you a professional edge allowing you to advertise your resume and give links out to your other social media connections. Each type of social media reaches different segments of the population and allows you to hone in your time and effort to reach the greatest amount of people that might use your services.

However, just having social media sites isn’t enough. No matter how creative, unique and spectacular your photos might be, if no one sees them then how are you going to get anyone's attention? So, you can post as many photos as you like, keep your blog updated on a weekly basis with interesting shots or insightful information, but if no one is looking then you are wasting your time. To be successful in the social media world, you have to make sure you are visible on search engines such as Google, Yahoo and Bing. The best way to make yourself searchable is by having key words that can bring your sites to the forefront and give all those viewing eyes a reason to come see what you have to offer. If you are a photographer that does weddings, you need to be sure to have plenty of content on your sites that come up when anyone searches for "wedding photographers". The more key words you have connected to your site the better traffic you can generate.

While being on the searches are important, it is also important to make sure that you have updated content on a regular basis to keep people coming back. It is necessary to show off your work, but just posting tons of random shots without some specific direction won’t get you anywhere. Twitter is perfect for this since you can Tweet then re-Tweet new Blog and Portfolio updates.

 

Be sure to include something more than just pages of photos such as photography tips, perhaps host contests to encourage others to join in with their own shots and above all provide creative and unique photos that only you can bring to the populace to bring in the customers. It is all well and good to get someone to come to your Facebook page or blog once, but by keeping content fresh and updated and having ways for the public to interact with your site can keep them coming back for more. The more often they come to your site the better the chance that you will receive business from them.

Dot Com: The New Era of Family Albums

Photos are a way of capturing memories so that they can be cherished and easily recalled in the future. They can also be a means of capturing emotions or sharing art/history with future generations. 

Ever since the creation of photography people have been saving photos of their important family memories in family photo albums, however the digital age has led to certain changes in the way people approach photography. Specifically, most people no longer purchase difficult to find film and instead take high quality digital pictures. Likewise, they no longer print out copies of these pictures and instead share them on the new online versions of family photo albums such as Facebook and Instagram.

While film cameras were once the choice instrument of professional photographers, they could prove to be a pain for those not adept in their use. Digital cameras have eliminated this issue, reducing risks of damage to film due to light or X-ray exposure and allowing people to take hundreds of photos at a time without worrying about needing to run to a store to buy more film. As a result of the rise of digital photography, film is now hard to find and is very expensive, whereas digital photographs with cameras and smart phones are very durable and affordable.

Creative Director JW

Likewise, people used to keep printed copies of their cherished family photos. While this made it easy to pull out a family picture album, the advent of computers allows people to keep thousands of photos just a mouse click away, and it enables them to create infinite copies which they can share with the world. As a  result, almost no one ever prints out photos any more as there is little (if any) need to do so, because the online world can view these photos easily whether they are at home or far away.

The primary way people share their new family pictures is using Facebook photo sharing options and/or using the photography smart phone app Instagram. These applications let people easily take quick pictures and share them with ease, thus supplanting the expensive hassle that is film-based photography. As a result of all of these trends, it is no surprise that few people bother with film cameras and printed photo albums in this day and age. Instead, the internet has become the greatest tool for sharing family memories for generations to come turning Instagram and Facebook into the new family photo albums.

Family Christmas Portraits, Not From The Mall

When it’s time to have the family Christmas Portrait taken, there are several things to keep in mind. The first is where to have the portrait taken. There are several options such as hiring a professional photographer or finding a chain studio that is located in a crowded mall. 

A Professional Photographer does this for a living and has a sincere passion for photography. They are guaranteed to work with your budget, help with things like wardrobe, sizing, poses, expressions and promise you’ll avoid the hassle of loading up the kids to head to an over-packed mall where even if you do have an appointment, you get to wait, wait, wait and then wait some more. Professional Photographers provide their own professional equipment and the family is guaranteed to get a professional quality family portrait. The professional photographer will shoot the portrait in any manner desired by the family and has far more flexibility when it comes to different types of shots, timing and locations to ensure that all involved are happy.

In addition to the pros of having an independent professional take the family portrait there are several negative parts of having a mall photography chain provide a few snap shots. The first is the fact that it requires a trip to a very busy location full of people frantically trying to find the best deals on holiday gifts or frantically trying to find a gift for the one person they forgot to add to their list. Most retailers do the majority of their sales during the busy holiday season. Being part of this crowd will add unneeded stress to the photo shoot and give you a blistering headache. Another negative side is the fact that these mall studios often do not have the best in equipment or the equipment may simply be very outdated. This will result in a poor quality portrait since it is one camera setting for every customer no matter how many people in the shot. Mall photography studios fail to provide any kind of decent re-touching or Photoshop enhancements of the picture.  No one should have to remember a Christmas because of a blurry, stiff-posed Christmas Portrait. A grainy pixilated picture is not something that should be sent out in a Christmas card.

Another downside is the mall photographers themselves. They are usually High School kids who have no formal photography training. They are told to greet the customer, have the customer stand on the X and push this button on the camera (literally nothing else).  Anyone will lose the friendly smile and personable charm when having to deal with rushed holiday shoppers, crying babies, belligerent customers and frustrated parents all day. They are often subjected to long hours with low pay and often resulting in substandard performance and crappy pictures. For most mall photographers it's a part-time job so they can get a new iPhone or Android and will often treat it as such where as a professional photographer does this for a living and is very passionate about their work. 

The worst part about a family portrait at the mall studio is the up sale. Since the photographers often work on commission as well as minimum wage, they will try to get the family to purchase the largest package possible. They will relentlessly hound you to get the biggest package that has literally hundreds of photos, out dated picture frames and a jacked-up price for a CD, when all that is desired is a few quality photographs. The family is often conned into buying a larger package then desired because it is the only way to get the desired photographs of the right size due to the fact buying individual photos has an exorbitant cost attached to it. With all these things against it, the mall studio is simple not a good option. It is well worth it to spend a little time searching and a few extra dollars to pay for a beautiful family portrait, photographed with professionalism, care and a genuine concern to meet your families needs. 

Find a local, reputable, professional photographer. Start with asking friends and family. If you have no luck, try Google, AngiesList or ASMP. These are filled with reputable family and portrait photographers who specialize in making your family look their best.

Couples Ads, Twice The Marketing Power

The media today influences us in many ways. Objects, colors, and every detail of an ad we see are analyzed and edited to appeal the consumer. Most of the time there are hidden messages and meanings that affect your mind subliminally. Companies will do anything to have the advantage and make you want to buy their product. There are times when what we see actually triggers certain emotions and gives us a standard, an opinion, perception of what is normal or even change our moral values.

When someone is in a relationship and sees a billboard or magazine ad picturing a couple, they often picture themselves and their significant other. They pay attention to what that picture is trying to sell and often this picture will influence someone who is in a relationship to purchase that item. Going a little deeper into it, a person might also get the perception of what a couple is supposed to look like, or how a couple should act. They will, in a sense, picture themselves as that couple.

If someone is single and they see a picture of a couple on an ad, it might trigger negative emotions. It might make them feel lonely or It might influence them to go out and try to find someone. It really varies by person. The message being delivered has the same goal but can affect the person in various ways. Either way, by publishing these ads, companies will influence people to spend money or want to spend money. It is surprising to see how much money companies spend on advertising and studying the effects of every little detail that goes into a billboard or magazine ad including everything from gender demographics to age and longevity.

 Having two people in the same ad or picture is beneficial to companies. Humans aren’t meant to be alone, we are made to interact and form relationships. That being said, having a male and female upon a billboard is more likely to catch people of both genders attention. We are always more attentive to things we can identify with. Though it might surface negative emotions to someone that is single, humans generally all want the same thing and that is not to be alone. This plays a major part in what we pay attention to and how we feel about relationships.

Are Camera Phones Replacing Professional Photographers?

It is easy to determine the difference between a photograph taken by a skilled photographer using a high-end Nikon camera and a picture taken by an amateur using their point and shoot camera or phone. Things like image quality and the use of the skill of the trade allow even an untrained eye to spot the difference with without even knowing exactly which elements make the photographer’s work stand out. While an amateur might be able to replicate a few of these techniques slowly, a photographer trained with a Nikon SLR camera can easily apply all of these techniques quickly to capture that timeless image perfectly.   

The first major difference an onlooker might see is proper use of depth of field to help identify and isolate the subject. The subtle changes required to aperture setting are simple to make in a practiced hand using a high end camera, but nearly impossible to make in time to capture a moment with substandard equipment in an untrained hand. By placing the focus directly on bride and groom and lowering the depth of field, a skilled photographer can turn what might have otherwise been a cluttered and busy photo on the reception dance floor into a captured moment between a happy couple in love, simply by adding a slight blur to the surrounding objects.

While a camera phone might be able to use a flash to capture a moment in a dark room, it takes real skill and professional equipment to immortalize that instant into a true work of art. By using a diffused hand held flash synchronized via a hot shoe and matching the speed of the camera’s shutter, the right tools and skills easily transform what might have been made a flat white image by flash, into a stunning full color display.

Lastly and most importantly, a professional Nikon camera allows a trained hand to move away from automatic focus into the realm of manual focus photography. Quick adjustments can be made simply by moving a dial on the lens, without taking away any focus from the moment. This sort of focus can be achieved on a point and shoot or camera phone, but only after digging through a on screen menu of options and forcing the moment to become staged instead of easily capturing a true and spontaneous moment like only a professional photographer with a professional/high-end camera could obtain.

Your Smile Is Your Best Feature

It is said that you never get a second chance to make a first impression, and that is never more true than when you are not even there to make the impression. More than ever before people get their first impressions of an individual through social media and internet presence, and the biggest portion of this impression is made by looking at the profile picture. 

Profile pictures are your face to the world, and are often the most prominent part of your page. If you want to make that great first impression - the most important thing that you can do is to remember to smile for the camera. Smiling in your profile picture makes a bigger and better impression in a variety of ways, and will have a positive impact on how you market yourself.

 

Whether you have a simple profile for personal use or a professional profile meant to promote your business, smiling in the profile picture is the key to establishing an immediate relationship with the viewer. 

The greater part of human communication is nonverbal, so you are speaking to the viewer without even needing to say a word. It is imperative that you make that message a positive message. Smiling is an important step in establishing a relationship. It puts the other person at ease and makes them desire to smile in return. This sense of ease and reciprocity is important because whether you are seeking a job or a personal relationship, you are selling yourself. Your smile will tell the hiring manager and the potential friend alike that you are a happy person who has a strong sense of self worth and a high degree of self confidence.

In the event that you are promoting a business or a company, it is important to emphasize pictures that include smiling faces. A prospective client or job searcher that sees a website filled with pictures of hard work and toil might be impressed with the work ethic of the company, but they will not have a sense of affiliation with it. 

Whether it is smiling workers or a smiling executive, these pictures promote that vital sense of fraternity that you desire to establish. An image of a positive, upbeat workplace will draw in both top notch employees and prospective clients, whereas pictures of stoic determination will fail to appeal to them. So remember that when it comes time to promote yourself or your business, Smiling for the camera is Smiling for yourself.

The New Market of Tattoed Modeling

Tattoos are a beautiful expression of personality, life and art. Now more and more of the population have tattoos. Big or small, men and women, of all ethnicity's are embracing the ancient art of tattoo. In the modeling business tattoos are not always what the photographer is looking for. 

As a photographer you are now asking yourself, will I have to turn away models who are otherwise perfect for my photo shoot, besides a tattoo. There are ways you can cover up tattoos making it unnecessary to dismiss models for their ink. Make up can cover up smaller and lighter tattoos. This is a quick fix that will work for both you and your model. Depending on the clothing, that can be used to discreetly cover a tattoo. Carefully draped or taped down clothing will completely cover up a tattoo. Double sided tape is one of the best to use to keep clothing in place. When it comes to tattoos on the neck, if the hair is long enough you will not even notice the tattoo. Jewelry can some-what cover up the wrist, ankles, chest and neck.

Photoshop is a great tool many photographers use as well to cover tattoos. There are many tools within the program that are made specifically for this purpose. The clone tool is one of the easier ways to accomplish this. You can copy the exact pattern and color of their skin tone, and then paste it over the tattooed area. With patience and a good eye for detail, you can easily cover up small and large tattoos with Photoshop creating a very realistic illusion. 

Today there are many web sites, magazines and publishers that want models with tattoos. Incorporation of the tattoo with the look or message you are trying to portray can be fun. More products and companies are open to this style of marketing. There are websites and companies dedicated to tattooed models. Another solution can be, if your model is able or the tattoo is on the back of an arm or leg, just having them face only certain parts of their body towards the camera will give the illusion that they have no tattoos. Despite what people may think, there is no need to worry that a tattoo will interfere with your photos. With the many resources and innovative ideas out there you can easily cover up or incorporate tattoos into or out of your photos.

The Allure of Lingerie and The Modeling

Lingerie modeling on billboards, in catalogs and the Internet has had a significant effect on the way women shop for lingerie. While bras, underwear, and similar items are worn under clothing, and are thus not visible when women go out into public, there are still serious implications behind these products. The way they are advertised has made women – and men – take notice, and choosing high quality women’s underwear has thus become more of a priority.
 

Consumers might wonder how important a bra or panties can really be. Apparently, a sophisticated bra or well-made pair of underwear can be an important commodity for a woman. Lingerie billboards often insist on using attractive models that are striking seductive poses. 

These ads aren’t so much about the lingerie being modeled, but the attitude that is being portrayed. Confidence, sex appeal, sensuality, and sophistication are featured in these ads. They encourage women to get in touch with their passion and not settle for generic cotton panties and a matronly bra. The message is that a woman deserves to feel pretty,  confident,  and poised – even when she is just in her underwear.

Victoria’s Secret is a perfect example of how to project lingerie as more of a lifestyle and attitude than just a product. The infamous Million-Dollar bra that they have showcased in the past is obviously not attainable for most people – and even if it were, very few would spend that much on a such an expensive novelty/luxury – but it sent out a message that a woman’s body deserves to be adorned by the finest of jewels. And if not jewels, than state-of-the-art push-up bras will do.

High quality underwear has also been advertised as having practical qualities. While lace, satin, and silk are pretty and nice, it is important that underwear do its job of making the figure look flattered beneath a Woman’s clothing. Control-top underwear, slimming body suits, and bras that minimize of maximize one’s bust all promise to create a better body instantly. The repeated exposure to these items in catalogs and online is astounding, and it has impacted the way women look at underwear. Rather than spending a few bucks on plain panties or a sports bra, women are viewing have begun to view corsets, “Spanx”, and the like as small investments. Body-shapers have become the go-to product for those who want to slip more comfortably – and smoothly – into their favorite dress. They can be used for special occasions where one wishes to look slimmer. They can ever be worn under a pants suit to work.

Another element of high-quality underwear that is present in advertising is fantasy. Lingerie modeling has tapped into one of the most central aspects of lingerie: escapism. Lingerie can be sweet and simple, or daring and different. A woman can morph into a vixen or even a French maid with one little outfit. If these kinds of outfits are offered alongside the more traditional – but high-end – bras and panties that women have become accustomed to, then they just might be more inclined to purchase them.

LinkedIn: The New Resume

Social networking sites play a very important role in today’s lifestyle. In today’s generation, you would be hard pressed to find anyone who is not connected to at least one social networking site. LinkedIn has over 21 Million subscribers and Facebook has over 1 Billion users. It is here that a social networking site plays its hand.

With the capacity to upload photos, videos and portray yourself, these networking sites bring people much closer and add a visual before meeting them. With so many people getting access to profiles of one another, it poses a very important question. How qualitative should the profile be maintained? On hindsight, people would say what is the big deal? These are only known people who are accessing the profiles of one another. But does that hold good. The statement need not be completely true. It is also true, that anything once uploaded on internet may not be erased completely. It is henceforth very important that a proper profile is made and uploaded that might not cause an embarrassment in future.

The importance of having a professional quality picture on LinkedIn and other Social Media Marketing sites versus an amateur picture is also due to the fact that these profiles can be accessed by prospective employers. In today’s scenario, employers are relaying not only on the personal interview done and other tests but also they prefer to hunt down the profile of the candidates on the networking sites. This gives the employers are very clear cut idea of what the candidate is in real life and how fit his social image would be to the company. 

Given the importance of such a scenario and also the fact that jobs are pretty difficult to come by, it would be a foolhardy scenario to get a job offer rejected due to the amateur picture uploaded on LinkedIn or any social media networking site. Headhunters and employment agencies are also searching LinkedIn profiles prior to submitting a candidate to a positions of whom they will be represented by. An bad picture leaves a bad taste in their mouth with no other choice than to assume that this person is not as serious about representing them as they are about being represented properly and professionally.

Have You Cosidered Parts Modeling?

Ever been told you have GREAT hands? BEAUTIFUL hair? SEXY feet? Ever considered being a parts model?

Parts-modeling is a subculture of the modeling industry. Models have been stigmatized as perfect, and the average model is presented as a whole entity. For example, a regular print model might be shown in a catalog, his or her whole body in the shot, modeling an outfit. Parts-models are models who are utilized for a singular – and “perfect” – attribute, such as great hair, a dazzling smile, capturing eyes, etc. Their strength lies in an aspect that, when solely featured, makes for a great advertisement. And usually, if not always, the “perfect” part of that parts-model is used in an equally perfect conjunction to the product. There are hand models for rings, for example. A model with healthy hair might be used to sell shampoo. Someone with pretty eyes and long lashes might be a good candidate for makeup, and close-ups can be used of their eyes.

Just as the standards for the typical model are demanding, if not nearly impossible, to meet, those for parts-models are just as specific. In fact, since it is a part that is being zoomed in on (figuratively and literally) – as well as being relied on to sell a specific type of product – the demands might be even more intense, with less room for error or deviation.

A visit to a website that hires parts-models might reveal that they need hand models, and that their skin must be flawless, with well-shaped nails. Feet are required to sell shoes, so the feet of a parts-model must look pampered and healthy, with perfect skin and no veins, blemishes, or anything off-putting.

 Another aspects of parts-modeling has to do with maintenance. The average model must maintain their body at the very least slim – body, must be fit, must keep their skin youthful, etc. For a parts-model, extra care must be lavished on whatever part they are getting paid to model. Someone modeling their hands needs to be careful: a cut, chipped nail, or other imperfection can mean no work for the model. There are torso models, and they must stay in tip-top shape, as well as keep their skin tone attractive. Someone who uses their eyes in ads needs to also maintain skin, and avoid getting crow’s feet, lines, or bags. People using their teeth to model must maintain good oral hygiene, and need to keep their teeth white. The body part will be under intense scrutiny, so it must be well taken care of.